As we can see, Djer Kiss's (1920s) advert poster is a very colourful piece of work. The woman in the poster is presented as a fairy, with very beautiful wings and all kinds of jewellery that every women in that era of time wanted. There is a rainbow set behind her coming out of a pot of gold, and if you look closely, there are small elves carrying gold in their bags climbing towards the fairy, and ballerinas dancing in the air, making people fancy about a life in a fairytale.
This is a very old fashioned advert, since the images and words are not contemporary. 'How unwise to use Rouge - improperly! How unkind to nature to be without care in the use of face powder!' Compared to this generation, today's female consumers are far too sophisticated for this style of communication. The words are clearly very old fashioned, and the message of the brand is based on the actual product, while today's advertisements are more aspirational.
