Advert 1

Advert 1 - Seasons 

Fragrance Slogans

RESEARCH - I have researched frangrance slogans:

No bottles to break – just hearts.
-Arpege

Between love and madness lies obsession
-Calvin Klein’s Obsession

If you want to capture someone’s attention, whisper.
Coty Perfume

I am made of blue sky and golden light, and I will feel this way forever…share the fantasy.
-Chanel No. 5

Promise her anything, but give her Arpege.
-Arpage

Do You Dare?
-Curious

Every woman has two sides
-Kat Von D Saint & Sinner

Life without passion is unforgivable
-Unforgivable by Sean John

A woman is an island. Fidji is her perfume
-Guy Laroche Fidji

So delicate. So Beautiful.
-Estée Lauder Beautiful

Never resist the call of the game
-Lacoste Challenge

PLANNING - I have brainstormed some exotic, sophisticated, glamourous, foreign names:

Perfume advert photos

Hidden - Britney Spears

Deseo

Miss Dior

Be Delicious

Promess Cacharel

Fragrance Comparison

Djer Kiss - 1920s

- Very colourful
- Women represented as fairies
- Rainbow in the background
- Curly font

Seven Winds - 1950s

- Woman staring right at you
- Man's face appears when she opens the perfume box
- Words saying "For the woman who wants to be loved!" at the bottom
- Lots of makeup: eyeshadow, lashes, pink lipstick (suggests she's very sexy)

GUCCI Premiere - 2012

 

 - Celebrity endorsement (Blake Lively)

- Woman staring outside the window while her reflection stares at you

- Very sexy dress showing her back

- Looks very modern