BMW advert:
What I can see is the BMW driving along the road. The
background behind the car is filled with skyscrapers and lights, which gives
the audience a feeling of a busy city life. You can hear a slow and calm piece
of music, which suggests a kind of “calm elegance” that is controlled by the
car even in a noisy and busy city.
You keep on getting shots of every detail of the city and
car, which makes me feel that the car fits in very well with the city. At
around 0:25 the video starts to move very fast which makes you feel like you’re
really in the video with the car travelling at top speed. As the music speeds
up, the car slows down and gives more shots of little details of the city.
The focus of this advert is on how the car fits in with the
city, which matches with the slogan: Born Electric.
British Airways advert:
In the first few seconds you could see the airplane getting
ready and people getting on board. Staff helping people putting their bags up
and smiling, which makes people think they have very good service. Then you
could see the airplane leaving the airport and going into the city just like a
normal car. Passing houses, going on streets and even waiting for the traffic
lights.
As the plane passes through all the famous areas (Big Ben, London
Eye etc.), you could see the passengers smiling like they are having a good
time. Staff giving children England flags and helping them to paint their faces
as the airplane stops at the Olympic Stadium. The passengers went inside while
a sentence appeared: Don’t Fly, Support Team GB.
I think what this advert wants people to think is that
British Airways is everywhere, and want people to believe that they are very
friendly and helpful. The focus is all around London: markets, country areas,
the city, famous areas, and the Olympics. This advert is for people from all
around the world to get to know London and support the London 2012 Olympics.
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