Lara Croft is a fictional character and the main character of a video game series Tomb Raider. She is presented as a beautiful, intelligent, and athletic adventuress who ventures into ancient, hazardous tombs and ruins around the world.
Lara Croft began this huge sponsorship with Lucozade in 1998, in fact, Lucozade was the biggest sponsorship that Lara Croft has had in her whole "career".
Lucozade chose Lara Croft as it's advert character is because Lara Croft is a no-nonsense, high energy character who could always extricate herself from tricky situations.
This is the advert:
http://www.youtube.com/watch?v=WYk3hDAuWlY
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