Tuesday, 28 January 2014

PLANNING: Challenging Stereotypes

Production Log 13 (28th Jan.2014)

Today we created a brainstorm about generally what our story will be about. We have decided to make an opening about something based on a real story. A Chinese herbal company that produces slimming pills putting illegal materials in their pills which causes deaths. However we re-thought an aspect for our narrative because we realized after discussion that we would be positioning Chinese medicine as suspect we were reinforcing negative stereotypes. As a group, we were not comfortable with this idea. We would like to challenge stereotype by shifting the negative slant towards either the consumer of the medicine or the middle-man (distributor). 

 Here was our brainstorm before we changed our idea:
https://mail-attachment.googleusercontent.com/attachment/u/0/?ui=2&ik=9e2226f854&view=att&th=1419cdfe6d4e3f07&attid=0.1&disp=inline&safe=1&zw&saduie=AG9B_P-We-JEUva3qal9JBo0o8if&sadet=1381316469615&sads=42SgGR--LOXL8xm6r3OclacKp4s&sadssc=1


Also the newspaper we based our story from:
https://mail-attachment.googleusercontent.com/attachment/u/0/?ui=2&ik=9e2226f854&view=att&th=1419ce34e17ac75d&attid=0.1&disp=inline&safe=1&zw&saduie=AG9B_P-We-JEUva3qal9JBo0o8if&sadet=1381316754038&sads=IUeDrvzbncSZdYxaDpffBHdFt_U

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